Back to blog
Features

Never Miss a Beat: Add to Calendar on Every Ticket

pullup Team, Product
24 June 2026
3 min read
Share:

The simplest way to beat no-shows

The number one reason people miss events they were excited about? It wasn't in their calendar. We just made that a non-issue.

Every upcoming event on pullup now has an **Add to Calendar** button right on the event page. One tap, and the event is locked into the calendar your attendees actually check.

Works with the calendar they already use

We didn't pick favourites. The button supports all the major options:

  • **Google Calendar**—opens a pre-filled event in one click
  • **Apple Calendar**—via a downloadable file that just works
  • **Outlook**—for the corporate and Windows crowd
  • **Download .ics**—a universal file any calendar app can read
  • No matter what your attendees use, they're covered.

    Every detail, pre-filled

    When someone adds your event, the calendar entry comes ready to go:

  • **Event title** so it's instantly recognisable
  • **Date and start time** in their local time
  • **Location**—or a friendly placeholder when you're keeping it secret until closer to the date
  • **A description** with the key details
  • No copy-pasting, no typos, no "wait, what time was that again?"

    Why it works

    Calendars are where intentions become attendance

    An event sitting in someone's inbox is easy to forget. An event in their calendar, with a reminder attached, is one they show up to. It's a tiny bit of friction removed that pays off in real bodies at the door.

    Free reminders, on us

    Once it's in their calendar, their phone handles the reminders for you. That "starting in 1 hour" nudge happens automatically—no extra emails or texts needed from your side.

    Nothing to set up

    Like the best features, this one just works. Add to Calendar appears automatically on every upcoming event. Your attendees will find it right where they expect it.

    Host an event and give your guests one less reason to miss it.

    Small touches like this add up to a smoother experience for hosts and guests alike. More coming soon.

    pullup Team

    Product at pullup

    Ready to host your event?

    Start free and upgrade when you need more features.

    Get Started Free